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    About Itinochi Revolution

    A cultural movement dedicated to preserving, promoting, and celebrating the rich heritage of the Ebira people – empowering generations through culture, creativity, and innovation.

    The Itinochi Journey

    Itinochi Revolution was born from a simple but powerful idea: to revive and celebrate the rich cultural heritage of the Ebira people. What started as a small gathering of cultural enthusiasts has grown into one of the most recognized cultural platforms in Ebiraland.

    Over the years, Itinochi Revolution has evolved into a vibrant movement that showcases Ebira fashion, music, art, cuisine, language, and values. Each edition has built on the last – from the foundational Edition 1.0 in 2018 to the landmark Edition 5.0 in 2026, themed Legacy of Ebira Heritage.

    Today, Itinochi Revolution is more than an event; it is a rallying point for Ebira people across Nigeria and the diaspora, attracting participation from government officials, traditional institutions, corporate organizations, and cultural enthusiasts.

    Itinochi Revolution story

    Mission & Vision

    Mission

    To preserve, promote, and celebrate the rich cultural heritage of the Ebira people by creating a dynamic platform that showcases our traditions, fashion, arts, music, cuisine, language, and values to the world.

    Through cultural exhibitions, fashion showcases, strategic partnerships, education, community engagement, and digital innovation, we inspire pride in our identity, empower creative talents, support cultural entrepreneurship, and connect people across generations and borders.

    At Itinochi Revolution, we are committed to ensuring that the legacy of Ebira heritage is not only preserved but continuously reimagined, celebrated, and passed on to future generations as a source of unity, excellence, and global cultural recognition.

    Vision

    To become the leading global platform for celebrating, preserving, and promoting the rich heritage of the Ebira people—connecting generations through culture, creativity, innovation, and unity.

    We envision an Ebira culture that is proudly celebrated across the world, where our language, traditions, fashion, arts, cuisine, and values inspire future generations and foster cultural appreciation beyond borders. Through Itinochi Revolution, we are committed to building a lasting legacy that empowers our people, showcases our identity with pride, and positions Ebira heritage as a globally recognized symbol of excellence, resilience, and cultural richness.

    What We Stand For

    Cultural Pride

    We celebrate and take pride in our Ebira identity and heritage.

    Innovation

    We reimagine tradition for the modern age through creativity and technology.

    Community

    We build bridges across generations, borders, and backgrounds.

    Integrity

    We honour our traditions with honesty, respect, and transparency.

    The Visionary

    Haruna Abdulhamid Amoto

    Haruna Abdulhamid Amoto

    Founder & Convener, Itinochi Revolution

    Haruna Abdulhamid Amoto, popularly known as MIDSPECIAL, is a cultural advocate, fashion entrepreneur, and youth development enthusiast. A graduate of Computer Science and an alumnus of Abuja College of Fashion, he has dedicated over a decade to promoting the rich cultural heritage of the Ebira people through fashion, entrepreneurship, cultural advocacy, and community development initiatives.

    As the Founder of Midspecial Concepts and Itinochi Revolution, he has successfully created platforms that celebrate cultural identity, empower young creatives, encourage entrepreneurship, and preserve indigenous values for future generations. His commitment to cultural preservation continues to inspire young people to embrace their heritage while creating opportunities for innovation, economic empowerment, and social impact.

    The People Behind the Movement

    A dedicated team committed to preserving and promoting Ebira heritage.

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    Head of Operations
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    Creative Director
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    Partnerships & PR
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    Community Engagement
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    Events & Logistics
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    Cultural Advisor

    Be Part of Itinochi 5.0

    Come celebrate the Legacy of Ebira Heritage with us. Whether you're an attendee, a partner, or a cultural enthusiast – there's a place for you.

    Get Your Ticket Become a Partner