About us

A movement built on
Ebira heritage

A cultural movement dedicated to preserving, promoting and celebrating the rich heritage of the Ebira people — empowering generations through culture, creativity and innovation.

Our story

The Itinochi journey

Itinochi Revolution was born from a simple but powerful idea: to revive and celebrate the rich cultural heritage of the Ebira people. What started as a small gathering of cultural enthusiasts has grown into one of the most recognised cultural platforms in Ebiraland.

Over the years it has evolved into a vibrant movement showcasing Ebira fashion, music, art, cuisine, language and values. Each edition builds on the last — from the foundational Edition 1.0 in 2018 to Edition 5.0 in 2026, themed Legacy of Ebira Heritage.

Today, Itinochi Revolution is more than an event. It is a rallying point for Ebira people across Nigeria and the diaspora, drawing government officials, traditional institutions, corporate organisations and cultural enthusiasts.

Guest in striped itinochi attire
First edition2018
Current edition5.0

Our purpose

Mission & vision

Mission

To preserve, promote and celebrate the rich cultural heritage of the Ebira people by creating a dynamic platform that showcases our traditions, fashion, arts, music, cuisine, language and values to the world.

Through cultural exhibitions, fashion showcases, strategic partnerships, education, community engagement and digital innovation, we inspire pride in our identity, empower creative talent, support cultural entrepreneurship, and connect people across generations and borders.

Vision

To become the leading global platform for celebrating, preserving and promoting the rich heritage of the Ebira people — connecting generations through culture, creativity, innovation and unity.

We envision an Ebira culture proudly celebrated across the world, where our language, traditions, fashion, arts, cuisine and values inspire future generations and foster cultural appreciation beyond borders.

Our core values

What we stand for

Cultural pride

We celebrate and take pride in our Ebira identity and heritage.

Innovation

We reimagine tradition for the modern age through creativity and technology.

Community

We build bridges across generations, borders and backgrounds.

Integrity

We honour our traditions with honesty, respect and transparency.

Haruna Abdulhamid Amoto

Meet the founder

Haruna Abdulhamid Amoto

Founder & Convener, Itinochi Revolution

Known as MIDSPECIAL, Haruna is a cultural advocate, fashion entrepreneur and youth development enthusiast. A graduate of Computer Science and an alumnus of Abuja College of Fashion, he has dedicated over a decade to promoting the cultural heritage of the Ebira people through fashion, entrepreneurship and community building.

Be part of the next edition

Join thousands celebrating Ebira heritage — as a guest, a vendor or a partner.